Why Every Company Should Invest in Professional “Action Photos”

Morton Visuals Commercial Photography TipsWhy Every Company Should Invest in Professional “Action Photos”
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When you think of corporate photos, you probably imagine a series of bland headshots. However, corporate photography can also include ‘action photos’. Action photos show your team in action. Them doing what they do best. Depending on your industry, this may include a range of activities. Think images of a presentation, field work, or even an image of a team meeting. 

Corporate Action Shots Create Instant Customer Trust

Corporate photos should show that you are a team of reliable, trustworthy people. They make you look experienced and polished. With action shots, your customers will have yet another reason to place their trust in your business. They’ll get a glimpse into your team doing what they do best. Plus, you’ll instantly look like a company that gets things done!

Give Your Photos Real Personality

Professional photos show clients and customers what your team consists of individuals. This gives your business a personal feel. Traditional corporate headshots have a tendency to remove personality. With corporate action shots, customers will see unique individuals, making you more memorable.

Corporate lifestyle photography of CEO Susan Salka with her AMN Healthcare team.

Stand Out From Your Competition

If a potential customer is researching your business, chances are, they are considering other businesses too. Because competition is often fierce, it’s vital that you do your part to stand out. With professional action photos, your business will automatically out shine your competitors. 

Curious to find out more about professional action photos? Take a look at some examples in the Morton Visual portfolio.

What are your thoughts?

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