White Seamless Doesn’t Have to Be Plain or Boring

Morton Visuals Commercial Photography Tips, TrainingWhite Seamless Doesn’t Have to Be Plain or Boring
0 Comments


Morton Visuals photographs fashion models on white seamlessOf all the photography commercial photographers shoot, the white seamless background is the most common. It’s definitely a fashion photography mainstay. A white cove, or “cyc” (short for cyclorama) in a larger studio, is booked at our north Dallas rental photo studio 20 times more often than any other studio, and provided seamless papers in varying colors are only used about 10% of the time. Why is this so popular? Quite simply because it’s easier to drop out the background in your images if you are dropping the subject into a print layout. Catalogs and the like will often feature text wrapped around a subject, and current design trends favor a subject blending in with the page rather than being constrained by a box. Likewise a baseboard on a background wall would be distracting when the focus of an image is on a model or clothing.

Carolina Guanabara by William Morton. Makeup/Hair/Styling by Mary Erickson.Since fashion and catalogs often show an expressionless model “just standing there,” as some describe it, some feel that a white seamless background looks plain. There’s no color, no texture, and essentially nothingness. If the photographer doesn’t light the white background it can look like a shade of gray (as pictured here). This example shows the model “in a box,” which a designer may not want in the layout as compared to the example above. But either way you still have a subject. And a subject doesn’t have to “just stand there.” You can always concentrate on bringing out the model’s personality and featuring it.

Below are a few examples of images we’ve captured on a plain, boring white seamless background. The background of these samples have been adjusted so as to not “float in midair,” so that you can see the image frames. Adjusting for the effect of the top image (of the two young models) in this post is easily achieved in processing. As you can see, once the photographer has built rapport with the subject or subjects, they can collaborate to create some fun, interesting images.

 

Cassie Kociemba jumps for joy (on white seamless)  The St Johns get interactive
Tony Mandarich shows a little humor with his girlfriend on a white seamless background

What can you think of doing with a “plain white background?” Anything that ties in with your job, activities, or interests – or anything that is “you” – can help make your images much more dynamic. And dynamic images sell!

Have some ideas? Leave a comment! Want to talk about how Morton Visuals can help you look dynamic? Give us a call! We’d love to show you what we can do.

What are your thoughts?

testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company by giving them the
confident pose works well for this business portrait of Susan Salka How Commercial Photography Benefits Corporate Marketing
Commercial Portrait Photography is essential. There is no doubt about it. Corporate headshots are amazing
on location video setup for online commercial What Kind Of Business Can Benefit From Video Production?
ALL businesses can benefit from video production. The number of digital video viewers is expected
corporate meeting lifestyle photography How Lifestyle Photography Highlights Your Brand’s Message And Values
In a world where consumers are inundated with visual content, lifestyle photography is a necessary
Social Media Marketing: Why Audiences Respond So Well to Video Marketing
Social media marketing has gone from a minor concern to a must have in the
lifestyle photography of a financial services meeting in a corporate boardroom Corporate Lifestyle Photoshoot for Social Media Marketing – Prepare for Success
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social
lifestyle branding - advertising photography 3 Key Elements Of Lifestyle Branding Photos That Convert
According to a paper published in 2004 (revised in 2012), approximately 65% of people are
cocktails product photography Creating Marketing Photography That Resonates With Consumers
As the old saying goes, “A picture tells a thousand words.” While this may sound
advertising photography What Makes Advertising Photography Stand Out From the Competition?
What makes an advertising photo good? See how Morton Visuals helps you stand out from
%d bloggers like this: