When it comes to product advertising, photography is without a doubt what makes or breaks your ad. Photos of your product should grab the attention of the viewer and make them eager to find out more. The image should stick in the viewer’s brain so that the customer continues to think about the product as their day goes on. But what makes commercial photography so tricky?
Taking a pretty photo of your product is rarely enough to create a lasting impact on the customer. In fact, it can be fairly tricky getting the perfect shot. Here are some of the reasons why commercial photography can be tough — and some tips on getting the most out of your product photos!
What Makes Commercial Photography So Tricky: The Product Needs to Shine
In any commercial photography, the product should always stand out. This doesn’t always mean that the photo should have the product front and center — it does mean that the viewer should be drawn to the object when they look at the photo.
What Makes Commercial Photography So Tricky: Commercial Product Photos Can Be a Little “Samey”
If you aren’t careful, product photos can start to look pretty dull. It’s important to make sure you and your photographer don’t fall into commercial photography cliches. While a plain white background can make your product pop, think about ways you can dress your image background to set a mood and create a more unusual image.
You Need to Focus on What Will Inspire Your Target Audience
Who is most likely to enjoy your products? Think about what photos will make them tick. Not all commercial photography is the same because not all audiences are the same. Make your audience the focus and work from there.
Check out our product photography at Morton Visuals to find out how we can make your products stand out.