What Kind Of Business Can Benefit From Video Production?

Morton Visuals Commercial Photography TipsWhat Kind Of Business Can Benefit From Video Production?

You may have already guessed that this is a trick question: all businesses can benefit from video production.

The number of digital video viewers is expected to reach 3.1 billion in the next two years. It is likely that (at least) one of your potential customers is in that demographic, whether you sell pencils or run a medical practice.

Once upon a time, video marketing was an option open to those willing to purchase a commercial slot on television. Now, with the rise of YouTube and inline video playback on social media, businesses have several avenues they can use to reach consumers via video. In fact, 60% of people prefer watching video content online rather than viewing it on television.

Even if you aren’t thinking of using video as part of your marketing strategy, it can benefit you in-house.

Which Video Production Type is Right for You?

There are many types of videos that can be used in business marketing, networking, and training:

  • Commercial videos, customer testimonials, and promotional videos can help you or your product stand out to a potential customer. These videos let the public see the faces behind the brand. They also give you the opportunity to convince the public why they should choose you over the competition.
  • Educational videos are often the most shared videos, as they focus on teaching someone a valuable skill—while subtly promoting a company or product, of course.
  • Live-streamed events and business webinars can be beneficial tools when it comes to reaching out to customers and colleagues.
  • Training videos have become the new employee handbook. In fact, 74% of companies surveyed in 2019 said they utilized video learning, and that percentage is on the rise.

A 2020 report by Wyzowl stated that 17% of marketers do not utilize video production as part of their strategy because they “don’t know where to start.”

The best place to start is by finding a production company that specializes in corporate video projects. You can trust Morton Visuals to deliver a high-quality product that is sure to get you a return on your investment.

Contact us today to discuss your video production project!

What are your thoughts?

testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company by giving them the
confident pose works well for this business portrait of Susan Salka How Commercial Photography Benefits Corporate Marketing
Commercial Portrait Photography is essential. There is no doubt about it. Corporate headshots are amazing
corporate meeting lifestyle photography How Lifestyle Photography Highlights Your Brand’s Message And Values
In a world where consumers are inundated with visual content, lifestyle photography is a necessary
Social Media Marketing: Why Audiences Respond So Well to Video Marketing
Social media marketing has gone from a minor concern to a must have in the
lifestyle photography of a financial services meeting in a corporate boardroom Corporate Lifestyle Photoshoot for Social Media Marketing – Prepare for Success
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social
lifestyle branding - advertising photography 3 Key Elements Of Lifestyle Branding Photos That Convert
According to a paper published in 2004 (revised in 2012), approximately 65% of people are
cocktails product photography Creating Marketing Photography That Resonates With Consumers
As the old saying goes, “A picture tells a thousand words.” While this may sound
advertising photography What Makes Advertising Photography Stand Out From the Competition?
What makes an advertising photo good? See how Morton Visuals helps you stand out from
%d bloggers like this: