Incorporate New Video in Your Marketing Plan – 3 Reasons It Will Benefit Your Business

customer testimonial video by Morton Visuals

In an article published by Business 2 Community, they explored why businesses don’t embrace new technology (like video marketing). If you’re not using videos in your marketing plan, you’re probably guilty of one of these four reasons: routine, complacency, fear, and money. Have you embraced video in your marketing plan?

Adding video may seem like an overwhelming change if you have an established business and a set marketing routine. Not only do you have to come up with content and make a video for your business, you also have to figure out how to use video-sharing technology and incorporate it into your current strategy. It’s easier to stick with the status quo (re: complacency).

However, there is a multitude of reasons why you should embrace this change rather than fear it.

1. Everyone else is using video

When used correctly, video can help you achieve a wide variety of marketing goals, from increasing brand awareness and reach, to generating leads and sales. In fact, studies have shown that including video in your marketing plan can boost your conversion rates by as much as 80%.

In 2016, 61% of businesses said they used video marketing as a tool. In 2020, that number jumped to 86%. Thanks to mobile devices, streaming services, and the pandemic, more people watch videos than ever before. If you don’t use videos in your marketing plan and your competition does, they have an edge. In the corporate world, a greater edge means higher income.

Video in your marketing plan should include customer testimonial videos
Customer Testimonial video

2. Video will reach more people

Video is one of the most powerful tools available to marketers, and it’s only getting more popular. A recent study found that 78% of people watch online videos every week, and 55% watch videos every day. That’s a lot of potential customers you could be reaching with your video marketing message!

But why is video so effective? There are a few reasons. First, it’s engaging and attention-grabbing. People are more likely to watch a video than read a text-based post or ad. Second, it’s easy to consume. People can watch a video in just a few minutes, and they can easily share it with their friends and followers. Finally, video is versatile. It can be used for everything from product demonstrations to customer testimonials to behind-the-scenes looks at your business. These reasons alone are worth including video in your marketing plan.

According to Small Business Trends, 92% of mobile video consumers share the videos they watch. Every shared video is a recommendation.

In addition, e-mails with videos get a 16% higher open rate, and landing pages with video increase conversions by 86%.

Lastly, Google seems to like video even more than images (according to what we’ve seen in search results). And who can argue with Google?

3. A video marketing plan provides excellent ROI

According to Wyzowl, 89% of marketers say that video has given them a good return on investment. In 2015, only 33% of marketers felt that way. In just five short years, video has made that much of an impact in the marketing world.

As a business owner, you’re always looking for ways to get the most bang for your buck when it comes to marketing. You want to make sure that your marketing efforts are reaching the right people and that they’re effective. Video marketing can provide excellent ROI.

Video is a powerful tool that can help you reach your target audience and deliver your message in a way that resonates. People are more likely to watch a video than read an article or whitepaper. And, once they’ve watched a video, they’re more likely to remember what they’ve seen and be able to recall it later. And isn’t being memorable the main reason you want to market?

Find out more about our professional marketing video production services by contacting Morton Visuals today.

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William Morton Owner
William Morton has been a professional photographer since 1991. Now focused on corporate photography, William travels the country providing commercial, corporate, and event photography services.

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