3 Reasons to Incorporate Video in Your Marketing Plan

Commercial Photography | San Diego | Dallas Tips3 Reasons to Incorporate Video in Your Marketing Plan
0 Comments

Business 2 Community published an interesting article in which they examined why businesses refuse to adopt new technology. They narrowed it down to four main reasons: routine, complacency, fear, and money. If you aren’t using videos in your marketing plan, chances are you’re guilty of one of these.

Adding video may seem like an overwhelming change if you have an established business and a set marketing routine. Not only do you have to come up with content and make a video for your business, you also have to figure out how to use video-sharing technology and incorporate it into your current strategy. It’s easier to stick with the status quo (re: complacency).

However, there is a multitude of reasons why you should embrace this change rather than fear it.

1. Everyone else is doing it.

In 2016, 61% of businesses said they used video marketing as a tool. In 2020, that number jumped to 86%. Thanks to mobile devices, streaming services, and the pandemic, more people watch videos than ever before. If you don’t use videos in your marketing plan and your competition does, they have an edge. In the corporate world, a greater edge means higher income.

2. You’ll reach more people.

As we’ve mentioned before, customer testimonials are some of the most powerful marketing tools available to companies. People feel more comfortable accepting a recommendation from a friend than a faceless company. According to Small Business Trends, 92% of mobile video consumers share the videos they watch. Every shared video is a recommendation.

In addition, e-mails with videos get a 16% higher open rate, and landing pages with video increase conversions by 86%.

3. Video in your marketing plan provides excellent ROI.

According to Wyzowl, 89% of marketers say that video has given them a good return on investment. In 2015, only 33% of marketers felt that way. In just five short years, video has made that much of an impact in the marketing world.

Videos are memorable to consumers, and that makes them beneficial to your business. Find out more about our professional marketing video production services by contacting Morton Visuals today.

What are your thoughts?

Corporate lifestyle portrait 4 Signs That Your Website Images Are Stale
In the age of social media, when new images are posted on Instagram and Facebook
3 Benefits of Incorporating Video for New Hires into Your Onboarding Processes
Video has become a vital part of every company’s marketing strategy. However, corporate video doesn’t
on location video setup for online commercial Have a Promotion or Sale Coming Up? 3 Ways Video Marketing Can Make It a Success
If you need to promote a sale or special event for your business, video marketing
setup to record video Live Streaming Video Tips to Connect with Your Audience
Live streaming video offers a unique way to connect with an audience. It has been
business headshot of Brooke Duran on gray background Make a Stellar First Impression with a Professional Headshot
Most folks know how important headshots are in certain industries, like acting. Chris Pratt once
event photography captures interaction between a Microsoft conference panel and an audience member at the Los Angeles Convention Center 5 Ways to Use Corporate Event Photography
With COVID-19 cases dropping, events are once again becoming part of the norm. Corporate events
Selfie photo by Steve Gale via Unsplash Avoid DIY Video Production for Your Business
By now, business owners know they need to do some kind of video production in
testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company, whether in North Idaho
%d bloggers like this: