The Value of Photography to Your Business

Business Photography | Morton Visuals Tips, TrainingThe Value of Photography to Your Business
0 Comments

I recently had an opportunity to do a presentation on business photography for my Farmers Branch Chamber of Commerce, and I decided to focus on the value of photography for the business owner. In the first of two parts below we’ll talk about the value of, the need for, and the types of photography relevant to most businesses.

How Prevalent are Photos?

Some basic numbers, which will be quickly outdated (if they aren’t already):

  • Facebook has 1.5 billion users, 2/3 of whom use it daily
  • 56.5% of the US population are on Facebook
  • Facebook has over 400 billion photos, with 400 million being added every day
  • Every day 1.8 billion images are posted online
  • Instagram has amassed 400 million users, 40 billion photos, and adds 80 million photos every day
  • Instagram has grown so quickly that Facebook just bought it for $1 billion.
  • YouTube has more visits each day than Facebook, and it’s the #2 search engine in the world (behind Google)

[Update 2/10/2017: Some new, updated stats are available. Internet Trends 2017. Stats & Facts in the U.S. and Worldwide]

Why Are Photos So Popular?

Life moves at a much faster pace today than in decades past. Our shorter attention spans are likely born of our information overload. The advent and pervasiveness of smartphones and mobile devices have changed the way we not only receive information but also how we communicate. We want immediate gratification. We don’t want to leave voice messages, so we text – allowing responses even if someone is in class or in a business meeting where they can’t talk. Business is now about information availability and speed (and ease) of transactions. And of course “a picture is worth 1,000 words.” I believe that this last point is the key. We don’t have – or take – the time to read anymore, but rather take in our information in imagery. Thus the rise of the Facebook meme.

Types of Photography

More to the point of the presentation, there are many types of photography of benefit to businesses. Each will have different values.

  • Portraits represent people
  • Advertising represents a product or brand
  • Marketing and P.R. represent events
A few of the types of photography offered by William Morton Visuals.
 

What Can a High Quality Image Do For You?

  • Put a face to the name
  • Change you from an impersonal corporation to a friendly neighbor
  • Show your style (see our prior blog post on Does Your Image Represent Your Company Culture)
  • Personalize your business
  • Illustrate what you do and how you do it

Other benefits include:

  • Highlighting key moments of events for marketing next year’s event
  • Public relations: awards presentations, community support events
  • Social media content – build your brand
  • Entertainment, particularly at events
  • Take-home advertising for ongoing marketing

Do images affect sales?

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews & ratings.”

Recently Sports Illustrated magazine released their annual swimsuit edition with three different covers – and they weren’t the first to do this. The magazine industry well knows how important the cover image is to that month’s sales on the newsstands. National Geographic photography is famous for the power of their images, a driving force in their success.

Images are king in social media. Aside from the fact that more and more social media channels are primarily image-based (Instagram, Snapchat, 500px, Flickr, etc.), statistics show that even text-based social media channels show a significantly higher ROI with the inclusion of photography. Adweek reports that SHIFT measured 5 times the engagement on Twitter postings with pictures vs text-only tweets.

In our follow-up blog post we’ll discuss the acquisition of photography and how important that process is to businesses. Until then, please feel free to share this Value of Photography article via social media, and add any comments here!

1 thought on “The Value of Photography to Your Business”

What are your thoughts?

business headshot of Brooke Duran on gray background Make a Stellar First Impression with a Professional Headshot
Most folks know how important headshots are in certain industries, like acting. Chris Pratt once
event photography captures interaction between a Microsoft conference panel and an audience member at the Los Angeles Convention Center 5 Ways to Use Corporate Event Photography
With COVID-19 cases dropping, events are once again becoming part of the norm. Corporate events
Selfie photo by Steve Gale via Unsplash Avoid DIY Video Production for Your Business
By now, business owners know they need to do some kind of video production in
testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company, whether in North Idaho
confident pose works well for this business portrait of Susan Salka How Commercial Photography Benefits Corporate Marketing
Commercial photography is essential to marketing. Let’s take a brief look at some of the
on location video setup for online commercial What Kind Of Business Can Benefit From Video Production?
ALL businesses can benefit from video production. The number of digital video viewers is expected
corporate meeting lifestyle photography How Lifestyle Photography Highlights Your Brand’s Message And Values
In a world where consumers are inundated with visual content, lifestyle photography is a necessary
Social Media Marketing: Why Audiences Respond So Well to Video Marketing
Social media marketing has gone from a minor concern to a must have in the
lifestyle photography of a financial services meeting in a corporate boardroom Corporate Lifestyle Photoshoot for Social Media Marketing – Prepare for Success
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social
%d bloggers like this: