Social Media Marketing: Why Audiences Respond So Well to Video Marketing

Morton Visuals Commercial Photography TipsSocial Media Marketing: Why Audiences Respond So Well to Video Marketing
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Social media marketing has gone from a minor concern to a must have in the span of just a decade. We’ve all seen the in-line ads while we’re scrolling through social media. The fact is, if you are willing to invest a small amount in a simple ad, you can reach hundreds of thousands of users.

However, in a space where it is so easy to create an advertisement, how do you make sure your business stands out?

Make your business stand out with a high-quality video from Morton Visuals.

We now offer video production services designed to highlight your services and products. We can also help advertise special promotions and customer testimonials.

People are visual learners. According to a 2020 Social Media Week survey, 95% of social media users claim to retain more information if it is received via video.

Animoto found that 91% of businesses were pleased with the ROI for social media marketing video production in 2019. Ninety-three percent of businesses in the same survey credit video marketing on social media with finding a new client. Therefore, this high satisfaction rate comes as no surprise.

The trend in favor of social media marketing via video will continue.

By 2022 there will be an estimated 1 million videos crossing the internet per second.

This is why hiring a professional to make sure your video has excellent sound, picture, and content quality is vital. Anyone can hold up a phone and make a recording. Just look at the success of TikTok! However, not everyone can stop scrolling consumers in their tracks.

At Morton Visuals, we do just that. With one video, you will have access to users across all platforms. You can target a certain audience to ensure advertising dollars are not wasted.

Perhaps the most advantageous feature in the world of video advertising on social media is the autoplay feature. As your audience scrolls, the video starts playing on its own. We can help you create a video with captions. This can increase views by 40%. We can also help you create an attention-grabbing introduction to hook viewers from the start.

Get more out of your social media marketing campaign by choosing Morton Visuals for all of your video production needs! Contact us today to learn more.

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