Social Media Marketing: Why Audiences Respond So Well to Video Marketing

Morton Visuals TipsSocial Media Marketing: Why Audiences Respond So Well to Video Marketing

Social media marketing has gone from a minor concern to a must have in the span of just a decade. We’ve all seen the in-line ads while we’re scrolling through social media. The fact is, if you are willing to invest a small amount in a simple ad, you can reach hundreds of thousands of users.

However, in a space where it is so easy to create an advertisement, how do you make sure your business stands out?

We now offer video production services in North Idaho, Dallas, and San Diego designed to highlight your services and products. We can also help advertise special promotions and customer testimonials.

commercial video by Morton Visuals used for social media marketing

The Popularity of Video on Social Media

Video is one of the most popular forms of content on social media, and it’s no wonder why. People love watching videos, and they’re especially drawn to video content that is entertaining and informative. Video marketing is an excellent way to reach your target audience with engaging content that will capture their attention and interest.

There are a few key reasons why video is so popular on social media. First, people are visual learners. According to a 2020 Social Media Week survey, 95% of social media users claim to retain more information if it is received via video. As Internet Advisor describes, video is key. Second, video is easy to consume and can be watched in short bursts, which makes it perfect for social media consumption. And finally, people love sharing videos, which helps to spread your message far and wide. Which takes us to our next point.

Marketing Reach of Social Media

As the use of social media continues to grow, so does its potential as a tool for marketing. Businesses of all sizes are finding that social media is an effective way to reach and engage with their target audiences.

One reason why social media marketing is so effective is because of the reach it has. With over 2 billion active users on social media platforms like Facebook and Twitter, businesses have the opportunity to connect with a vast number of people.

Another reason why social media marketing is effective is because it allows businesses to create more personal and engaging content. Video marketing is one type of content that is particularly well-suited for social media, as it can be used to tell a story, build relationships, and show off a brand’s personality.

Marketing Efficiency with Social Media

Animoto found that 91% of businesses were pleased with the ROI for social media marketing video production in 2019. Ninety-three percent of businesses in the same survey credit video marketing on social media with finding a new client. Therefore, this high satisfaction rate comes as no surprise. In fact, according to a study by The Social Media Examiner, 74% of marketers say that social media (and thus social media marketing) is essential for their business.

But what makes social media marketing so effective? One of the key reasons is that audiences respond extremely well to video content. In fact, according to HubSpot, 78% of people say they’ve watched an explainer video to learn more about a product or service. And Cisco predicts that by 2021, online videos will make up more than 82% of all consumer internet traffic.

The trend in favor of social media marketing via video will continue.

By 2022 there will be an estimated 1 million videos crossing the internet per second.

This is why hiring a professional to make sure your video has excellent sound, picture, and content quality is vital. Anyone can hold up a phone and make a recording. Just look at the success of TikTok! However, not everyone can stop scrolling consumers in their tracks.

At Morton Visuals, we do just that. With one video, you will have access to users across all platforms. You can target a certain audience to ensure advertising dollars are not wasted.

Get more out of your social media marketing campaign by choosing Morton Visuals for all of your video production needs! We serve Sandpoint, Coeur d’Alene (CDA) and Spokane as well as San Diego and Dallas. Contact us today to learn more.

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