People want to work with those they know and trust. Because of this, businessmen and businesswomen need to present an image that is friendly and approachable. Image is an essential part of building trust, and that can be provided with headshots for business.
All images Copyright William Morton.
Key Benefits of Morton Visuals’ Professional Headshots
Morton Visuals excels at making you look your best by creating that valuable first impression for your potential clients and customers. Whether you need straightforward, professional social media headshots for your LinkedIn profile or an executive portrait of you in your environment for business marketing purposes, we can help.
William Morton is ready to put thirty years of photography experience to work for you. Twelve of those years have been spent exclusively on corporate photography. You can be sure we understand the importance of branding and marketing. We understand the necessity of appealing to different outlets and demographics.
From corporate lifestyle photography to formal executive portraits, we achieve the highest quality for your company. We also strive to make the process as quick and easy as possible by bringing the studio to you! We are happy to travel, allowing you to get several kinds of photos for you and your staff in one session. We save you time, so you can get back to doing what you do best.
Who needs a professional headshot?
Any business person who interacts with customers needs a good professional headshot. Some fields in particular that can benefit from a strong business portrait include:
- Sales People
- Business Leaders
- Public Relations Professionals
- Financial Advisors
- Wealth Managers
- Insurance Agents
Ultimately headshot photography is about representing you (and by extension, your business) to potential customers in your best light. Did you know that LinkedIn profiles with professional headshots get fourteen times more views than those who choose a selfie or low-quality image? If you want to reach consumers, you must show that you care about your profession and that you are willing to invest in yourself in your business.
You can’t do anything halfway when it comes to achieving your dreams.
A good headshot photo that conveys confidence and approachability will make you look more appealing, which is ultimately the goal of all your marketing efforts.
What’s the difference between a business portrait and a social media headshot?
The key visible difference between a business portrait headshot and a headshot for social media is in the cropping.
A CEO portrait often shows the professional and their environment. It typically displays larger and may be used on websites, in brochures, and in the office.
A social media headshot is typically a small thumbnail. More often than not, it is a cropped square. To make matters worse, social media websites often apply a circular mask, cropping even the corners. For that reason, an excellent social media headshot needs to have a close-up of the face. A full-length image will make the face too small to see and make it more difficult to connect with the viewer. And that’s the goal of any headshot. Two examples are below.
Social media headshots for professionals are most often used on LinkedIn, but depending on your business and branding, you may also need them for the following outlets:
- Community Forums
Get every kind of headshot or portrait you could need in just one session with Morton Visuals, from formal business headshots to casual social headshots.
Studio vs On Location Headshots
The studio headshot is the most typical image we see on someone’s professional social media profile. This is usually requested by home-based business people or those who work out of the office (i.e. sales people). These are the quickest and easiest portraits for someone to get and tend to be the most economical.
However, it can be hard for a successful business person to make a studio portrait session a priority. Your time may be limited, or your schedule may not allow you to drive to a studio during business hours.
With Morton Visuals, we bring the top-notch photography equipment to you and photograph you in your environment. People are often more relaxed in a familiar atmosphere, which means it’s easier to exude that charisma you’re trying to convey. You can hop off the phone for your session and hop back on immediately following.
On-location photography is also an ideal alternative to a studio session if you’d like to have your entire team photographed. There are several perks to this:
- Everyone is present at the same time, so scheduling isn’t an issue.
- The images will be finished and ready to submit to the website designer, printer, etc. at the same time.
- The images will look consistent, emphasizing the team’s cohesiveness and the professionalism of the company.
It’s for these reasons that Morton Visuals goes on location. We bring a headshot photographer with a mobile studio to the convenience of the company’s offices.
On-location headshots or business portraits greatly minimize the time requirements for the busy professional. In some professions, a quick return to billable hours saves more money than the cost of photography.
This method of headshot photography interrupts their work for only the bare minimum time.
Don’t put it off!
While discovering everything it takes to run a business, it’s easy for seemingly unimportant details like professional headshots to fall by the wayside. However, the images you display to the public are vital to your success.
First impressions are important, and they happen fast. One article by Forbes suggests people decide everything they need to know about you within the first seven seconds of meeting you.
A 2006 study by two Princeton psychologists suggests that amount of time might be as little as 1/10th of a second. That’s about the time it takes to glance at a photograph.
Don’t lose a sale or a client because your image is unprofessional or low-quality.
Office Headshots and Staff Headshots
One service that we frequently provide is creating headshot photography for an entire team. This may be office staff, a sales team, or a managerial team. In the freelance world, it may be perfectly acceptable to have staff headshots featuring different styles and locations. In an office setting, however, it’s always preferable to have a uniform look to office headshots.
These may appear on the same company webpage, business cards that are similar in style, in a brochure, or even on event promotions for your business. Having a consistent look for everyone shows cooperation, cohesiveness, and professionalism amongst the team.
It also shows that you are willing to invest in your team and your company so that they (and by default you) shine in the best possible light.
What is the best way to organize team headshots?
There are a few different ways to set up the equipment for staff headshots and office headshots.
Typically, we set up in a company conference room, or perhaps a training room or multipurpose room. This way, we can photograph many headshots in succession. We have done this for small real estate offices with only 4 people and banks with 27 customer service representatives.
We can provide this service at trade shows, conferences and conventions. These are a great opportunity to track down attendees, board members, and key personnel. Since many organizations are remotely located rather than all working in the same office, a convention or conference is sometimes the only opportunity for everyone to be together.
Although a bit more time-consuming, we can also do headshots of your team in action, in their normal environment. This is an excellent option for those who are interested in lifestyle photos as well as headshots.
Read more about headshots for your office staff.
We regularly post helpful articles in our blog. Here are a few popular articles to describe professional portraits, business headshots, and headshots for your social media profiles.
- Why Every Company Should Invest In Professional “Action Photos”
- Photos for Company Culture: How Corporate Photography Can Enhance Company Culture
- What are the Ingredients for the Perfect Headshot?
- Highlighting Your Team’s Personality Online with Professional Headshots
How to Look Your Best for Your Business Headshots
We have a handy reference on How to Look Your Best for Your Business Headshot, to ensure that we can make the most of your time. This was generated by a professional makeup artist, who has spent decades making people look their best for headshot photography.
Care to discuss how Morton Visuals can help your company? Contact us today!