Advertising Photography

Morton Visuals has focused on commercial photography (specifically advertising photography and marketing photography) for the past 12 years. The purpose of advertising and marketing is, quite simply, to help a business sell or promote a product or service. With that goal in mind, Morton Visuals is ready to create commercial photography and video that will help you market and promote your business, products and services!

All images Copyright William Morton.

Key Benefits of Morton Visuals’ Commercial Photography

Commercial photography is designed to help a business or organization make more money. This is accomplished by helping sell or promote a product or service by the use of images. Essentially, this is the visual part of business marketing.

Although we may not think about how often we are exposed to visual content, business to consumer marketers rely quite heavily on images and graphics to connect with the public. Images are essential to:

  • brand storytelling
  • successful social media campaigns
  • creating appealing websites and landing pages
  • making a business seem more human
  • convincing consumers to purchase a product

Quality commercial photography from a professional who understands how (and why) your photos will be used can be one of your strongest marketing assets.

Morton Visuals has helped businesses nationwide make their products and services more desirable, all through the power of imagery. Unlike many photographers, who do the occasional product photography or event photography side gig, Morton Visuals specializes in marketing photography and advertising photography.

William Morton knows it’s not just about getting a clear image; it’s about what that image presents to the world. It’s about how that image can benefit your company and help you gain more customers and more clients.

Morton Visuals regularly serves the North Idaho area of the Pacific Northwest, including Coeur d’Alene (“CdA”) and Spokane WA, as well as San Diego and Dallas. However, William is available to travel to any major city or venue to ensure you are getting the highest return on your investment.

Surveys indicate that photos and graphics account for the highest return on investment during marketing campaigns. 

Advertising vs. Marketing

Although the terms “advertising” and “marketing” are often used interchangeably, there are a few subtle differences between these two efforts. They are both intertwined, and they can both benefit from commercial photography services by Morton Visuals.

Advertising

Advertising is the act of letting consumers know that your product exists. This is the form of commercial photography that comes to mind when most people hear “advertising” or “marketing.” Your business has been established, and you need to get the word out about what you are selling via print ads, social media, billboards, etc.  

Morton Visuals can help make your advertising campaign professional, cohesive, and convincing. Most consumers won’t even look at an advertisement unless there is an image attached. This is one reason why magazine covers are so important, and usually feature a popular celebrity or a model with a “perfect” face. That image determines whether someone will pick a magazine up off the rack or not. You want to be sure your product or service images are high-quality and representative of your company.

After 30 years of professional experience and twelve years of specialization in advertising photography, Morton Visuals will bring creativity and valuable insight to your campaign.

Advertising photography uses may include:

  • magazines and print publications
  • social media posts
  • product photography
  • company websites and e-Commerce websites

All of these individual outlets have different goals, but a good advertising photographer can capture images appropriate for all types of media during a single photo shoot (assuming those media uses are known beforehand).

Marketing

Marketing is not just the act of presenting your product; it is the research and strategy of deciding to whom you will present your product—and how.

In short, marketing identifies the need, while advertising convinces people to act.

A good marketing photographer knows:

  • how to appeal to different demographics
  • the requirements of each media outlet
  • how to make consumers fall in love with a company and not just a product

Choose a commercial photographer with experience.

William Morton has provided corporate photography services in cities nationwide. These include San Diego, Anaheim, Los Angeles, and Dallas in particular, but have also included Orlando, Nashville, Washington D.C., Baltimore, Austin, San Antonio, Houston, and Sacramento.

Accolades include “a photographer who cares,” “strong work ethic,” “great collaborator,” and “simply amazing.” But don’t take our word for it. We encourage you to check our references and get a feel for what it’s like to work with one of the top commercial photographers in the country.

Morton Visuals specializes in the following types of commercial photography:

Lifestyle Photography

lifestyle advertising shoot of a commercial print model with jewelry 
Lifestyle model showcases custom jewelry
lifestyle photography of a financial services meeting in a corporate boardroom
Corporate client meeting

Lifestyle photography shows professionals or products at work. This is essential when it comes to brand storytelling. These types of photos add depth to you, your product, and your company.

Don’t just say you have confidence; show it. A photo of you making a presentation, meeting with a client, or working in your office gives a client a sense of what it will actually be like to work with you.

Don’t just say your shoes would be great for a day on the beach; show it. Take pictures of your products at the beach on a real, live person. Use a model who embodies the type of consumers to which you are trying to sell.

Annual Report Photography

Senior VP and Regional Manager Bob Jondall discusses commercial banking with a client in San Diego
Bank executive meeting

Although not as prominent as they used to be, annual reports are a great opportunity to show your company at its very best. Highlight the people and showcase the value of what they do. It may be possible to tie in a corporate lifestyle photo session with an annual report photography session. Annual report photography typically requires at least a few candid photos of the company in action, and is used to showcase the value in which shareholders have invested. Key personnel get “the Hero treatment” in their representation, and key functions of the company are illustrated. It is critical that everyone and everything look as close to perfect as is humanly possible.

These images often find their way on to the company website or social media platforms eventually, as they highlight the company well. This additional use is a great example of just how much bang you can get for your photography budget buck, especially when you plan for it in advance.

Executive Portraits

CEO casual pose in her office
CEO in her office

Executive portraits are often required for publications, such as:

  • Magazine ads
  • Editorials
  • Online advertising
  • Social media content
  • Annual reports

It is vital that you choose a photographer who knows how to create unique, professional headshots and capture your personality at its best.

Visit our Professional Headshots page to see more of our work!

Product Photography

High-quality product photography is vital for a successful advertising or marketing campaign. You need a skilled photographer with all the best equipment to ensure your product’s best features are highlighted and highlighted accurately. The right photographer will also know the nuances of different types of product photography.

product photography of medical device headgear
Medical product photography

High-quality photography is vital to the success of a product. It can be used for:

  • Product packaging
  • Point of Sale displays
  • Manufacturer and distributor’s websites
  • eCommerce websites
  • 4-color brochures or catalogs
  • User guides and training materials

Corporate Event Photography

Event photography can help market the following year’s event, as well as provide documentation, social media content, and photos for advertising purposes. Events are meant to be fun, so Morton Visuals is sure to get smiling photos of staff, clients, and presenters.

This type of photography is a great asset when it comes to brand storytelling, as well. Candid photos of a conference, convention, or annual meeting can help consumers get a feel for what you are really like as people and not just as a business.

Visit our Event Photography page to see more of our work!

Other examples of marketing photography and advertising photography

Aerial view of a luxury car with charter airplanes photographed on the tarmac at sunrise
Luxury transportation – car and airplanes
  • Architectural Photography
  • Real Estate Photography
  • Food Photography
  • Fashion Photography
  • Transportation Industry Photography

Business Promotions

All of the above photography sessions can help you promote your business. In order to keep up with the competition, you must have some kind of business promotion photographer at your disposal. To beat the competition, you must have the best photographer at your disposal.

Trust Morton Visuals With All Of Your Corporate Photography Needs!

With more than thirty years of experience and a solid focus on corporate photography, William Morton can anticipate client needs, blend into the background at corporate events, and, above all, deliver amazing photos.

Essentially any images that are used for advertising, marketing and to promote your business, your products, or your people can be created for you by Morton Visuals.

Helpful Tips for Advertising

See some of our helpful blog articles for more information:

Our national trade organization, the American Society of Media Photographers, has prepared a great PDF on Working with an Assignment Photographer. It answers many questions that you may have about advertising photography.

Want to discuss how we can help? Contact us!