Most folks know how important professional headshots are in certain industries, like acting. Chris Pratt once recounted how a professional headshot took him from living in his car to landing a role on Everwood.
However, you may not realize that a professional business headshot is equally essential in the corporate world. You may be gaining — or losing — interest based entirely on your headshot. After all, since many first impressions are made online, that view of you is important.
The importance of professional business headshots
- We judge books by their covers, even when we know we shouldn’t.
- Most people decide if someone is trustworthy in less than a second of seeing their face.
- LinkedIn users with a photo receive more profile views and message requests.
In short, you never get a second chance to make a first impression. Considering LinkedIn has an estimated 900 million users as of January 2023, it’s safe to say that most employers, potential clients, and potential investors will take a look at your profile during their decision-making process.
A professional business headshot is an important tool for making a great first impression. In today’s digital world, your business headshot is often the first thing that people see when they come across your online presence. A well-crafted headshot can convey confidence, approachability, and professionalism, which are all important qualities in today’s competitive business landscape.
If it looks like you took your headshot in the car or bathroom, it won’t inspire much confidence. What kind of image would you expect to see on a business website or in a professional publication? Would you be more likely to trust a financial planner who has a car selfie or one who has invested thought, time, and money in every aspect of their marketing visuals?
The benefits of a professional business headshot
There are many benefits to having a professional business headshot, including:
Conveying confidence: A professional business headshot conveys that you are confident in your abilities and qualifications. This can be helpful in both job interviews and networking situations.
Approachability: A great business headshot conveys approachability and makes it more likely that people will want to engage with you, whether it’s online or in person. This is especially important if you’re looking to build relationships with potential clients or customers.
Professionalism: A professional business headshot communicates that you take yourself and your career seriously. This can be a valuable asset in any business setting.
You are the face of your business, and unless your business is photography, your focus should be on selling yourself. Your focus should be on personal branding and personal marketing. A huge part of selling anything is image. During your photoshoot, your job is to present an image of yourself that tells people you are approachable, trustworthy, intelligent, and successful.
“People do business with people they know, like, and trust.”
– Bob Burg
Morton Visuals knows what it takes to create business headshots that gets you noticed and can help you connect with new clients. We know what percentage of your face should appear in the photo, whether or not you should smile, the clothes you should wear, the kind of background against which your headshot should be.
When it comes to your professional business headshot, what you wear is just as important as the photo itself. After all, first impressions matter, and you want to be sure that you’re conveying the right message with your appearance. We have another blog article with a few tips on how to prepare for your business headshots.
A professional business headshot can make all the difference when it comes to making a great first impression. Whether you need one for your resume, website or social media accounts, investing in a quality photo will help you stand out from the crowd and ensure that those viewing your profile have an immediate connection with you. It’s important to remember that the quality of your headshot matters just as much as the image itself. Morton Visuals offers individual business headshots as well as business headshots for the entire office team.