Morton Visuals offers Video Production

Morton Visuals Commercial Photography Publicity, ShootsMorton Visuals offers Video Production
0 2 Comments

Morton Visuals photography has launched new video production services for our clients in North Idaho (Sandpoint, Coeur d’Alene or CdA, and Spokane WA) as well as in San Diego and Dallas! We’re excited about the new opportunities – providing not only still photography for businesses, but videos that tell more of a story. Our video production is focused on better explaining your value to your (potential) customers.

Morton Visuals video shoot
Morton Visuals shoots video of client testimonials for Tax Clean Up.

“A photo is worth a thousand words,” but a video can show people. You can communicate to your customer — or your potential customer — in your own voice. Not only can you use video to show what you do, but you can show how you do it. Those behind-the-scenes shots reinforce your message, and help people more closely identify with your brand. But that’s just part of the equation.

How popular is video production in today’s society? Check out these statistics:

Sound overwhelming? The sheer numbers certainly look that way. But why should you consider using video as part of your marketing strategy?

  • Social Media Today discovered that 90% of consumers state that a video will help them make a purchasing decision. That’s pretty impressive!
  • You can state your message in your own voice, which usually inspires more trust. Our prior blog article on the Acquisition of Photography for your Business included a statistic that customers are 1/3 more likely to purchase based on an ad showing a real person rather than a stock model. So believability matters!
  • Google now owns YouTube, effectively owning the #1 and #2 search engines in the world. So do you think Google loves video? Take a look at search results, and see how many video thumbnails are displayed now for most any search query.
  • Videos allow you to capture viewers’ interest faster, and keep them on your website longer. That would seem to be a goal for your website, wouldn’t it?

In Part 2 of this article we will delve in to not just why you should but how you can use video production to more effectively promote your business. Click to read more.

2 thoughts on “Morton Visuals offers Video Production”

What are your thoughts?

pro makeup artist at work on a model to prepare for headshots 10 Tips To Prepare For Headshots Like a Pro
Everyone wants to look their best in their headshot. This article describes how to prepare
Jesse Castaneda - FAQ videos are short form videos to engage customers Why Less Is More: The Benefits of Using Short Form Videos to Engage Your Audience and Drive Sales
In today’s fast-paced world, capturing attention and keeping it is more challenging than ever before.
video interview in the studio 5 Benefits of Adding Business Video to Your Website in 2023
By adding business video to your website, you can quickly and easily engage customers in
Dallas Executive Headshots : Save Time and Money in 2023
One thing we've learned over the years is that executives are busy people, and their
Jesse Castaneda answers from Frequently Asked Questions from his State Farm Insurance customers FAQ Videos Benefit Your Business
FAQ videos, a short video version of a frequently-asked question and answer, are growing in
real estate photography - interior - master bathroom vanity Real Estate Photography in North Idaho
Although I'm not a real estate photographer, I did try my hand at some architectural
The Marriott Marquis San Diego Marina at twilight at Christmas Merry Christmas from Morton Visuals!
Coming from San Diego CA this year, we would like to wish all a very
conference headshots by Morton Visuals Conference Headshots – A Popular Event Trend in 2023
Conference headshots are an increasingly popular benefit for event attendees. Morton Visuals can provide a
Corporate lifestyle portrait 4 Signs That Your Website Images Are Stale
In the age of social media, when new images are posted on Instagram and Facebook
customer testimonial video by Morton Visuals Incorporate New Video in Your Marketing Plan – 3 Reasons It Will Benefit Your Business
In an article published by Business 2 Community, they explored why businesses don’t embrace new
corporate training class 3 Benefits of Video for New Hires into Your Onboarding Processes
Video has become a vital part of every company’s marketing strategy. However, corporate video doesn’t
%d bloggers like this: