Morton Visuals offers Video Production

Morton Visuals Commercial Photography Publicity, ShootsMorton Visuals offers Video Production
0 2 Comments

Morton Visuals photography has launched new video production services! We’re excited about the new opportunities – providing not only still photography for businesses, but videos that tell more of a story. Our video production is focused on better explaining your value to your (potential) customers.

Morton Visuals video shoot
Morton Visuals shoots video of client testimonials for Tax Clean Up.

“A photo is worth a thousand words,” but a video can show people. You can communicate to your customer — or your potential customer — in your own voice. Not only can you use video to show what you do, but you can show how you do it. Those behind-the-scenes shots reinforce your message, and help people more closely identify with your brand. But that’s just part of the equation.

How popular is video in today’s society? Check out these statistics:

Sound overwhelming? The sheer numbers certainly look that way. But why should you consider using video as part of your marketing strategy?

  • Social Media Today discovered that 90% of consumers state that a video will help them make a purchasing decision. That’s pretty impressive!
  • You can state your message in your own voice, which usually inspires more trust. Our prior blog article on the Acquisition of Photography for your Business included a statistic that customers are 1/3 more likely to purchase based on an ad showing a real person rather than a stock model. So believability matters!
  • Google now owns YouTube, effectively owning the #1 and #2 search engines in the world. So do you think Google loves video? Take a look at search results, and see how many video thumbnails are displayed now for most any search query.
  • Videos allow you to capture viewers’ interest faster, and keep them on your website longer. That would seem to be a goal for your website, wouldn’t it?

In Part 2 of this article we will delve in to not just why you should but how you can use video to more effectively promote your business. Click to read more.

2 thoughts on “Morton Visuals offers Video Production”

What are your thoughts?

testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company by giving them the
confident pose works well for this business portrait of Susan Salka How Commercial Photography Benefits Corporate Marketing
Commercial Portrait Photography is essential. There is no doubt about it. Corporate headshots are amazing
on location video setup for online commercial What Kind Of Business Can Benefit From Video Production?
ALL businesses can benefit from video production. The number of digital video viewers is expected
corporate meeting lifestyle photography How Lifestyle Photography Highlights Your Brand’s Message And Values
In a world where consumers are inundated with visual content, lifestyle photography is a necessary
Social Media Marketing: Why Audiences Respond So Well to Video Marketing
Social media marketing has gone from a minor concern to a must have in the
lifestyle photography of a financial services meeting in a corporate boardroom Corporate Lifestyle Photoshoot for Social Media Marketing – Prepare for Success
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social
lifestyle branding - advertising photography 3 Key Elements Of Lifestyle Branding Photos That Convert
According to a paper published in 2004 (revised in 2012), approximately 65% of people are
cocktails product photography Creating Marketing Photography That Resonates With Consumers
As the old saying goes, “A picture tells a thousand words.” While this may sound
advertising photography What Makes Advertising Photography Stand Out From the Competition?
What makes an advertising photo good? See how Morton Visuals helps you stand out from
%d bloggers like this: