Morton Visuals Goes Coast to Coast

HDR image of the beautiful Peabody in Orlando FL
Peabody Hotel, Orlando FL

Morton Visuals had the opportunity to provide some Orlando convention photography of Johnstone Supply‘s annual convention again last week. Johnstone Supply boasts over 350 stores and five regional distribution centers, with all the HVACR parts, supplies and equipment a building contractor needs. This year’s event was held at the beautiful (and huge) Peabody Hotel in Orlando, Florida. The trade show floor welcomed a large number of exhibitors including many well-known names in the industry:

  • Honeywell
  • Arkema
  • CMC Howell Metal
  • Fujitsu
  • Goodman Manufacturing
  • Coleman
  • Emerson

The theme was apparent everywhere: “One team. One goal.” Vendors and distributors were enthusiastic. I photographed group portraits of the key sponsors, and candids of vendors interacting with customers.

I was fortunate enough to squeeze in a side trip to Universal Orlando while there, enjoying dinner at Jimmy Buffet’s Margaritaville with family. We finished dinner just in time to stop in at Starbucks and get trapped by a central Florida thunderstorm ⛈.

The following day I photographed all the winners at a fabulous awards banquet. One turned out to be a San Diego neighbor, Bill Byrne, working from El Cajon CA. It is a small world!  Everyone joined in celebration afterwards, strengthening relationships with colleagues. The Johnstone Supply team is a great group, and we’ll definitely look forward to the next event!

Convention exhibitor talks with attendee
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William Morton Owner
William Morton has been a professional photographer since 1991. Now focused on corporate photography, William travels the country providing commercial, corporate, and event photography services.

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