Mixing It Up with Tobin Ellis and Perlick

Business Photography | Morton Visuals ShootsMixing It Up with Tobin Ellis and Perlick
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Yesterday I had the opportunity to work with Perlick at the NAFEM trade show in Anaheim. I haven’t shot there in a while, so I was quickly reminded of how large the Anaheim Convention Center is. Fortunately they have great staff, and the greeters helped me find my way with a friendly attitude.

Perlick taps display highlight some of the premium bar and beverage equipment available

Perlick bar equipment

Perlick manufactures a wide array of both commercial and residential bar equipment, and they had tons of it on display. The stainless steel was everywhere – just what a photographer looks forward to seeing. Particularly when the show is open and active, and you have lots of people browsing. I used my new Nikon D750 here, and it did a great job on the shiny, contrasty stainless steel in a massive fluorescent-lit room. (A color meter helped me verify the ambient light, so I could gel my fill-flash to closely match.)

Tobin Ellis' Signature Cocktail Station display by Perlick for NAFEM Tobin Ellis' Signature Cocktail Station by Perlick

One of their big attractions on this day was having the renowned Tobin Ellis, owner and principal of BarMagic, demonstrating how to work a (ideally configured) bar. I learned quite a bit about bar efficiency during this short demonstration – just one of the many reasons I love my job! “Perlick’s new Tobin Ellis Signature Cocktail Station is a breakthrough achievement in underbar design resulting from an ambitious collaboration between 6-time national bartending champion and celebrated bar designer, Tobin Ellis and the award-winning engineering team at Perlick.”

Tobin EllisMixologist Tobin EllisBartender Tobin Ellis

Tobin definitely “wowed” the crowd, demonstrating a couple of different signature drinks and how bartender efficiency can greatly improve a bar’s profits. A variety of images from many angles in a crowded event — one of the reasons Morton Visuals excels!

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