As the old saying goes, “A picture tells a thousand words.” While this may sound a little ridiculous, we believe that a good picture can tell an entire story. When it comes to marketing photography, it’s vital that the image grips the viewer with its own narrative.
Marketing Photography Essentials
Whether you’re marketing a product or a service, marketing photography can help you to instantly show potential customers what to expect. Every marketing photo should:
- Place what you’re selling front and center — figuratively and literally. It should instantly steal the show.
- Fit with your company aesthetic. And aesthetic tells the viewer a lot about who you are as a brand.
- Inspire or wow the viewer by encouraging them to look at the product in a new way. Make them look for a few seconds longer than they normally would.
Marketing Photography That Resonates
Now that we’ve covered the basics, let’s get into a little more detail. What makes a photo really resonate with a consumer?
A Clear Set of Ideals
What are your brand’s ideals? Your customers will be far more likely to feel connected to your product if they feel that their ideals align with those of your company. Your product photos should give an impression of what you stand for as a brand, whether it’s working hard, being forward-thinking, or even just having fun.
A Promised Experience
A product or a service isn’t just a thing — it’s a promised experience. Your marketing images should hint at what this experience could be for your consumers. Get them excited about what lies in their future with your product.
An Answer to a Problem
Does your product or service make something easier for your customer? What problem does it solve? In your images, make sure you show how their problem will be solved.