headshot of North Idaho photographer William Morton
Commercial Photographer William Morton

Dallas photographer William Morton brings a vast amount of corporate photography experience to the DFW business community. With 30 years of professional photography experience (and an MBA degree), William understands what DFW business needs to thrive and grow.

Originally a boudoir portrait photographer while stationed in Washington, William was transferred to Miramar (compliments of the US Navy) and added model portfolio work and talent headshots in the Southern California market. Those model portfolio shoots led to yellow pages ads, magazine advertising, and more commercial photography work. From bridal shop advertisements to promotional posters for Glock handguns in a local gun store, William began to get in tune with what works for business.

William spent 5 years training portrait and event photographers for a national franchise, and then reopened his own studio in 2009. Convention photography and photography for conferences, annual meetings and trade shows became about half of Morton Visuals’ business. For the last 12 years Morton Visuals has focused on corporate communications.

Relocating to Texas William opened and managed a popular rental studio in Farmers Branch, Texas. As a photographer in Dallas he began to photograph a lot of professional headshots for everything from company websites to their LinkedIn profile photos. He would often go in to an office of lawyers, banks, financial advisors or other professionals and photograph the entire office team. This ensured a consistent appearance on company websites. More commercial photography for marketing, both in print and online, became the norm for this Dallas photographer. And even some product photography livened up the mix! Most recently he has begun working with corporate video, finding new ways to promote businesses. He works closely with local business, his local Farmers Branch Chamber of Commerce, and colleagues with the American Marketing Association (Dallas-Fort Worth).

William has developed a keen interest in helping business “get the word out,” in their voice, to their target. Now he travels nationwide, serving North Idaho, San Diego and Dallas. But at heart he is still a Dallas photographer.

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Advertising Photographer in Dallas

Most businesses need to advertise and to market themselves. Quite often the first thing a potential customer sees is the company’s website. As we all know, we live in a highly visual society. The images customers see, as well as the quality of the website, is often what drives a customer to try doing business with your company. Morton Visuals specializes in creating that photography (and video) that attracts people’s interest.

Headshot Photographer

bright clean headshot of Grace Speese, Executive Director of the Farmers Branch Chamber of Commerce

Professionals such as financial advisors, realtors, insurance agents, sales people and similar careers often do business based on who they are, and the great service that they provide. If a customer is going to be investing money in a transaction then they need to trust the person with whom they are doing business. A strong headshot showing confidence and approachability is certainly the first step. William has been shooting headshots for over 20 years, and knows how to make you look your best. Over the last 6 years he has established that skill in north Dallas. See the headshot at left of the lovely Grace Speese, Executive Director of the Farmers Branch Chamber of Commerce.

Morton Visuals can also come in for group headshots of your entire team! Because of that everyone in your office will be uniformly represented, for a clean consistent look on your website. Check out our blog article on Maintaining Brand Consistency with Official Corporate Photos.

See our helpful article on How To Look Your Best for Your Headshots, written in collaboration with a top Pro Makeup Artist who has worked with Fortune 100 companies for many years.

Corporate Lifestyle Photographer

corporate meeting lifestyle photography

Beyond your headshot, which is very important for those personal relationships upon which many salespeople rely, it is helpful to show your business lifestyle. Showing people working with their team, in their office, gives the customer a vision of what it will be like to work with you. This is particularly beneficial when a company has a team to take care of each customer. Lifestyle photography can help build trust. It can also reinforce a company’s brand. See our blog article titled Does Your Image Represent Your Company Culture. Dallas photographer William Morton will help you align your image with your brand.

Our trade organization, the American Society of Media Photographers, has produced a great PDF document on How to Work with an Assignment Photographer. The tips it contains are quite helpful for any company not yet experienced in working with professional photographers. Morton Visuals prefers to think of each project as a collaboration designed to meet your goals, and we want to make the process as easy as possible for you.

Video Marketing

The Internet has really seen a surge of video in recent years. Google loves video, and frequently ranks pages with video content higher than those with only text information. Because of this it is important to include video for your marketing. Social media users are twice as likely to share video with friends and family than any other type of content.

Here are a few ways that you can use video in your Dallas business:

  • Commercials – you no longer need to purchase expensive TV ads.
  • Customer testimonials – let your happy customers advertise for you.
  • Educational content (Demos) – don’t just show people a sale, show them how they can use it.
  • Company training – keep your HR happy and your training consistent by having new hires learn from the same lesson.

See more in our blog articles on Video for Business: What Kinds Can You Use and How to Achieve Brand Storytelling with Videos.

Event Photographer – Conventions and Conferences

CDA event photographer William Morton gets the convention shot from inside a CO2 blast

William Morton has covered conferences and conventions since 2004. About ½ of our work since 2009 has been professional event photography. We have covered everything from smaller company training sessions to conventions with 15,000 attendees. You’ll see some examples in our Event Photography portfolio. We have worked extensively at the Kay Bailey Hutchison Convention Center Dallas, the Omni Dallas, the Gaylord Texan, and more. You can see some of the extensive list of event locations where we have worked, many of which we have worked multiple times. We travel nationwide, and are able to commit to a set rate when contracting for conventions and conferences over multiple years. This means a company doesn’t have to keep looking for a new photographer each time they have an event in a different city. We’ve probably already worked there, and we can provide consistency in your images from year to year.

Morton Visuals can work with a team of experienced event photographers as needed. Because of that they are able to document simultaneous events or ensure multiple angles and viewpoints are covered.

Another service Morton Visuals is able to offer is printing on-site, allowing guests to take home portraits of themselves printed on the spot. Often a sponsor underwrites this service. Because of this their logo can be added to the event name that is printed directly on the photo, providing them with ongoing advertising long after the event ends. Just another way Morton Visuals helps with marketing!