Now based in north Idaho, commercial photographer William Morton recently relocated from Dallas Texas to Lake Pend Orielle. William brings 30 years of professional photography experience to the Coeur d’Alene business community. With 12 years focused entirely on corporate communications, and an MBA degree, William understands what businesses need to market and advertise. And now as a CDA photographer he is looking forward to connecting with businesses in Coeur d’Alene, Sandpoint, and Spokane.
Originally a WA portrait photographer while serving in the US Navy, William was transferred to San Diego. In the Southern California market he began to shoot more model portfolio work and talent headshots. Those model portfolio shoots led to ads – in the yellow pages and various magazines. From advertisements for bridal shops to promotional Glock posters for a local gun store, William began to get in tune with what works for business.
That shift to business photography connected William with both larger corporations and trade organizations. Convention photography and photography for conferences, annual meetings and trade shows became about half of Morton Visuals’ business beginning around 2009. Clients ranged from non-profit trade associations to Microsoft. Morton Visuals has focused on corporate communications for the last 12 years, working primarily with the end users themselves.
Upon relocating to Texas William began to photograph a lot more business headshots. A good professional headshot is critical in today’s business environment, and is used for everything from company websites to LinkedIn profile photos. He would often photograph bankers and financial advisors, lawyers, insurance agents and other professionals. More and more often Morton Visuals was asked to photograph everyone in the office. Team photography provides a consistent appearance on company websites. More advertising photography, both in print and online, became the norm. And even some product photography just to keep things interesting. Most recently he has begun working with corporate video production, finding new ways to promote businesses. He has worked closely with local business, the Chamber of Commerce, and colleagues with the American Marketing Association.
William has developed a keen interest in helping business promote themselves in all media, from local print publications to online. Now he’s looking forward to continuing that service as a CDA photographer in Coeur d’Alene.
Advertising Photographer in Coeur d’Alene
Most businesses need to advertise and to market themselves. Quite often the first thing a potential customer sees is the company’s website. As we all know, we live in a highly visual society. The images customers see, as well as the quality of the website, is often what drives a customer to try doing business with your company. CDA photographer William Morton of Morton Visuals specializes in creating that photography (and video) that attracts people’s interest.
Professionals such as financial advisors, realtors, insurance agents, sales people and similar careers often do business based on who they are, and the great service that they provide. If a customer is going to be investing money in a transaction then they need to trust the person with whom they are doing business. A strong headshot showing confidence and approachability is certainly the first step. William has been shooting headshots for over 20 years, and knows how to make you look your best. He’s now offering that experience in Coeur d’Alene.
See our helpful article on How To Look Your Best for Your Headshots, written in collaboration with a top Pro Makeup Artist who has worked with Fortune 100 companies for many years.
Corporate Lifestyle Photographer
Beyond your headshot, which is very important for those personal relationships upon which many salespeople rely, it is helpful to show your business lifestyle. Showing people working with their team, in their office, gives the customer a vision of what it will be like to work with you. This is particularly beneficial when a company has a team to take care of each customer. Lifestyle photography can help build trust. It can also reinforce a company’s brand. See our blog article titled Does Your Image Represent Your Company Culture. CDA photographer William Morton will help you align your image with your brand.
Our trade organization, the American Society of Media Photographers, has produced a great PDF document on How to Work with an Assignment Photographer. The tips it contains are quite helpful for any company not yet experienced in working with professional photographers. Morton Visuals prefers to think of each project as a collaboration designed to meet your goals, and we want to make the process as easy as possible for you.
The Internet has really seen a surge of video in recent years. Google loves video, and frequently ranks pages with video content higher than those with only text information. Because of this it is important to include video for your marketing. Social media users are twice as likely to share video with friends and family than any other type of content.
Here are a few ways that you can use video in your Coeur d’Alene business:
- Commercials – you no longer need to purchase expensive TV ads.
- Customer testimonials – let your happy customers advertise for you.
- Educational content (Demos) – don’t just show people a sale, show them how they can use it.
- Company training – keep your HR happy and your training consistent by having new hires learn from the same lesson.