In a world where consumers are inundated with visual content, lifestyle photography is a necessary part of any company’s marketing strategy. Not only can this type of photography draw attention to your service or product, but it also presents a unique opportunity to highlight your brand’s message and values.
Kathryn Koffman from Fashionably Frank Marketing states: “If you can sell people on a lifestyle, you can sell anything relating to that lifestyle.”
Studies show that up to ten percent of our thoughts involve comparisons of some kind. It’s only natural to see a photo of someone and consider how you would feel in their shoes, as a part of that lifestyle. The job of a good lifestyle photographer is to make sure that feeling is one that consumers want to experience.
Although the time, place, and people are all chosen beforehand, the photos from a lifestyle photo shoot should offer a sense of candidness. It should stand out, but not too much, from the other images consumers will see on their social media pages.
Instead of a boring photo of a product on a pedestal, someone scrolling through Facebook or Instagram will see that product being used by someone—someone they want to be like. This is where your message and values get to shine.
You decide what you want the lifestyle photography images to convey.
Let’s take a purse, for example. In a lifestyle photo, someone would be using the purse. This photo would need to answer the following questions: Where are they going with the purse? What are they doing? What emotion(s) are they experiencing? If your brand values adventure, show the person hiking. If your brand values education, show them at school.
We can also consider a service. For example, accounting. In a lifestyle photo, the accountant might be at their desk, with a client. How do they look? What is their body language saying? Does the accountant appear confident? Does the client seem happy?
It takes approximately 100 milliseconds for someone to form a first impression about a stranger. You want to make sure it’s the right impression when it comes to marketing your service or product.
Morton Visuals can help you achieve your goal to reach consumers on a personal level with lifestyle photography. Contact us today to learn more!