Morton Visuals had the opportunity to photograph the staff of Camera Ready Cosmetics recently. We very quickly realized that these would not be (and should not be) typical business portraits. These aren’t lawyers or realtors — these are people that live and breathe the beauty industry, and they are accustomed to having everything look “just right.” So owner/photographer William Morton decided to break out the ring flash for a markedly different look.
Over the span of two half-days William worked with each manager and employee to bring out their personality and beauty, producing a cohesive wall of portraits that are similar yet still unique per individual. Each subject got to review his or her images immediately after shooting, and if they weren’t 100% satisfied with their smile, expression, or anything, we continued shooting until they felt they had an image that represented them they way they wanted to be represented. After a little basic post-production — no one wanted the overdone magazine look, but opted for “real” — the images below emerged. It’s hard to go wrong with great subjects!