Consider Morton Visuals, a company that has been specializing in commercial photography for over 12 years, for finding a company that can capture the essence of your Coeur d’Alene-based brand through marketing. Advertisers and marketers work to facilitate the sale of products and services by businesses.

 Morton Visuals helps you promote your business and products with our professional photography and video service.

All images Copyright William Morton.

Benefits of Morton Visuals’ Commercial Photography

Photographs in the commercial sector increase revenue for businesses and organizations. Marketing is primarily concerned with promoting a product or service. This is what commercial photography does.

B2C marketers are heavily dependent on graphics and images to make connections with the public. Even though we might not realize how often we encounter them, we see them all the time. 

By capturing the product and service offered by your business creatively, Morton Visuals makes it more desirable for customers and prospects. 

To accomplish this, Morton aims not to just create clear images, but to use images to promote a positive message. Take a look at the image of your business and think about how to make a good first impression.

Advertising Photography

When you hear the word “advertising” or “marketing,” people think of commercial photography. This type of photography lets consumers know about your products. In order to promote your products, you should use print advertising, social media advertising, billboards, etc.  

It is possible to create a cohesive and persuasive advertising campaign with Morton Visuals. If your company has images of their products or services, ensure they are of high quality. Images accompanying advertisements will make them more noticeable.

The advertising photography services we offer are centered on expertise and creativity you can rely on as we have been in business for 30 years and specializing in advertising and corporate communications for over 12 of those years.

catalog cover beauty photography by Morton Visuals for advertising
Makeup catalog cover photography

A variety of purposes are served by advertising photography, including:

·  magazines and print publications

·  social media posts

·  product photography

·  company websites and e-Commerce websites

Photographers should be able to capture multiple images during one shoot so that the images can be used in a variety of ways.

Choose a commercial photographer with experience.

William Morton has provided commercial photography services in cities nationwide. These include San Diego, Anaheim, Los Angeles, and Dallas in particular, but have also included Orlando, Nashville, Washington D.C., Baltimore, Austin, San Antonio, Houston, and Sacramento.

Morton Visuals specializes in the following types of commercial photography:

Lifestyle Photography

corporate lifestyle photography of a CEO and an executive walking down the hall carrying on a conversation
Corporate lifestyle photography

Corporate lifestyle photography will enhance the look of your company, product, and even yourself. These images are becoming much more popular in corporate marketing.

Providing a photo of yourself presenting, meeting with a client, or working in your office is a great way to show clients you have confidence. 

We have developed a blog articles specifically to highlight corporate lifestyle photography for social media marketing, as well as how it can show professionals or products at work.

Annual Report Photography

Senior VP and Regional Manager Bob Jondall discusses commercial banking with a client in San Diego
Executive meeting

It’s possible to combine a corporate lifestyle photo shoot with an annual report photo shoot, even though annual reports aren’t as popular as they once were. To demonstrate the value the company has invested in its shareholders, annual reports often include candid shots of the business in action. By highlighting the value of your people and their strengths, you will demonstrate your company’s strengths.

Executive Portraits

executive portrait in the Boardroom
CEO in the Boardroom

The photographer who takes your professional headshot should know how to take pictures that are unique and showcase you to your full potential.

Product Photography

product photography of medical device headgear
Medical product photography

Taking high-quality product photos is crucial to the success of any advertising or marketing campaign. An experienced photographer can assist you in achieving this goal by highlighting the best characteristics of your product with the right equipment. It is also important that a good photographer knows how to photograph different types of products.

Corporate Event Photography

David T.S. Wood on stage (in heart-shaped sunglasses) in Las Vegas
Executive entertains the crowd

The experience of photographing events with staff, clients, and presenters in a positive light is both enjoyable and rewarding at Morton Visuals. Documentation or advertising can be done with this kind of photography.

Whenever you have conferences, conventions, and annual meetings, it is best to take candid pictures to tell the story of your brand. This allows consumers to get a more personal understanding of you.

A professional photographer for 30 years, William Morton takes advantage of his more than 12 years’ experience covering conventions, conferences and annual meetings. He anticipates clients’ needs and blends into the background to deliver results that exceed customers’ expectations.

Business Promotions

Aerial view of a luxury car with charter airplanes photographed on the tarmac at sunrise
Luxury transportation – car and airplanes

All of the above photography sessions can help you promote your business. In order to keep up with the competition, you must have some kind of business promotion photographer at your disposal. To beat the competition, you must have the best photographer at your disposal.

Your business needs a good photographer to stand out from the rest. Take advantage of the photography options outlined above for effective marketing.

Our specialty is corporate photography! Feel free to contact us if you want to learn more!

Helpful Tips for Advertising

See some of our helpful blog articles for more information:

Our national trade organization, the American Society of Media Photographers, has prepared a great PDF on Working with an Assignment Photographer. It answers many questions that you may have about advertising photography.

Want to discuss how we can help? Contact us!