Branding Consistency in Headshots: Achieving Professional Results

business headshots of the entire team

Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!

Corporate headshots are a great way to improve your brand image and credibility. However, when they’re done wrong, they can easily mess up your carefully designed brand image. Here are some tips on ensuring your corporate headshots work with you rather than against you.

Set a Style

A brand can be traditional or contemporary, and that should be reflected in all images representing the company. Whether it’s a reliable “old school” persona or a modern “cutting edge” vibe, your website’s images can say a lot about your brand. Some industries (like financial, insurance, etc.) lean towards more conservative styles, whereas other industries (like advertising, marketing, creatives) prefer the lighter clean looks. This is important to carry through to your team’s headshots.

Set Color Scheme

First thing’s fist, decide on how you want your images to look. Think about the tone of your brand and try to convey that in the images. Setting a color scheme can be a great way to keep things professional while alluding to your brand’s image. Go for colors that match your logo or brand design for a super sleek and professional look.

professional business headshots of the office team at their bank headquarters maintain brand consistency

Chat With Your Photographer About Brand Consistency

photographer William Morton

A good headshot photographer will know how to keep your brand looking good. If you’re worried about maintaining a consistent image with the rest of your content, speak to your photographer about how you can take photos that are in line with your company’s brand. For some companies a ultra modern, corporate look with studio lighting will work best. For others, a laid-back, outdoors-y look is better suited. Either way, your photographer will be ready to work smoothly and efficiently to minimize the time impact on your team and still make everyone look their very best.

Chat With Your Team

Make sure that everyone on your team is ready to arrive to the headshot session “in character.” Set a general dress code and ask your employees to think about how they as individuals can support the brand in their photos.

Let Morton Visuals Help You Deliver Brand Consistency in Your Headshots.

Find out whether Morton Visuals is right for you. We take care to cater to your company’s needs so that you can have the best possible headshots for your team. Contact us to find out more!

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William Morton Owner
William Morton has been a professional photographer since 1991. Now focused on corporate photography, William travels the country providing commercial, corporate, and event photography services.

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