The Greatest Benefits of Video Production

on location video setup for online commercial

You may have already guessed that this is a trick question: all businesses can enjoy benefits of video production.

The number of digital video viewers is expected to reach 3.1 billion in the next two years. It is likely that (at least) one of your potential customers is in that demographic, whether you sell pencils or run a medical practice.

There are many benefits of video production, but here are some of the most important ones:

  1. Improve Your Branding

A professionally produced video can help improve your brand image and make you look more professional. This is especially important if you’re trying to attract new customers or partners.

  1. Reach New Customers

With video production, you can reach new markets that you might not have had access to before. This is a great way to expand your customer base and grow your business.

  1. Increase Sales

Studies have shown that businesses who use video in their marketing see an increase in sales. Video is a powerful tool that can help convince potential customers to buy what you’re selling.

  1. Boost SEO Rankings

Another benefit of video production is that it can help improve your search engine optimization (SEO). When done right, videos can rank high in search results, which means more people will see and click on them. This will ultimately lead to more traffic and customers for your business.

a Dallas company takes advantage of the benefits of video with a video of the CEO speaking to all employees
Preparing to record a corporate video production

Benefits of Video Production for Businesses

Video production can have a number of benefits for businesses. Perhaps the most obvious benefit of video is that it can help to promote your products or services. A well-made video can be an extremely effective marketing tool, helping to raise awareness of your brand and generate interest in what you have to offer.

Another benefit of video production is that it can be used as a training tool. If you need to train new employees or provide existing employees with updated information, a video can be an engaging and effective way to do so. You can also use video to create customer testimonials or case studies, which can be useful in boosting sales and demonstrating the value of your products or services.

Finally, video production can simply make your business look more professional. In today’s competitive marketplace, first impressions count for a lot, so having high-quality visuals to represent your business can give you a real advantage.

Increased Reach for your Marketing

As the world becomes more and more digitized, businesses are turning to video production to increase their reach. The popularity of video is undeniable, with YouTube being the #2 search engine in the world. One benefit of video production is that it provides businesses with a way to connect with their target audience in a way that is engaging and visually appealing. With video production, businesses can create videos that are optimized for search engines and social media platforms, making it easier for potential customers to find them. Additionally, video production can help businesses to create brand awareness and build trust with their target audience.

Improved Engagement

Video production can help improve engagement with your audience in a number of ways. First, video is an incredibly engaging medium that can capture attention and hold it for long periods of time. This is especially valuable if you are trying to reach a younger audience that has shorter attention spans.

Second, video production can help create a more personal connection with your audience. When people see a real person on camera, it helps them feel more connected to the message being delivered. This is why many businesses are using video testimonials and customer stories as part of their marketing strategy.

Finally, video production can also help build trust with your audience. When people see that you are willing to invest in high-quality video content, it sends a signal that you are committed to your brand and message. This benefit of video can go a long way in establishing trust and credibility with potential customers.

Increase Conversion Rates

If you’re not already using video as a part of your marketing strategy, you’re missing out on a major opportunity to boost your conversion rates. Video is one of the most effective ways to engage potential customers and convert them into paying customers. Here are just a few of the benefits of video to help increase your conversion rates:

Video Makes Your Website More Engaging

A study by eyeView Digital found that including video on a website landing page can increase conversions by 80%. That’s because video makes your website more engaging, and keeps visitors on your site for longer. The longer someone stays on your site, the more likely they are to convert into a customer.

Video Increases Social Shares and SEO Rankings

If you include videos on your website or blog, people are more likely to share them on social media. This helps increase your reach and get more people interested in your product or service. In addition, search engines ❤️love❤️ videos, so including them on your site can help improve your SEO rankings. This will make it easier for people to find you when they’re searching for keywords related to your business.

How to Obtain the Benefits of Video Production

A 2020 report by Wyzowl stated that 17% of marketers do not utilize video production as part of their strategy because they “don’t know where to start.”

The best place to start is by finding a production company that specializes in corporate video projects. You can trust Morton Visuals to deliver a high-quality product that is sure to get you a return on your investment. We are based in North Idaho and serve Sandpoint, Coeur d’Alene and Spokane as well as San Diego and Dallas.

Contact us today to discuss your video production project!

author avatar
William Morton Owner
William Morton has been a professional photographer since 1991. Now focused on corporate photography, William travels the country providing commercial, corporate, and event photography services.

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