Social media is an excellent way to organically promote your business to your target audience. More than 200 million users visiting at least one business page on Instagram every day. It’s become an essential platform for digital marketing. Instagram is a platform that is all about images. This makes it the perfect place to showcase your business’ corporate photography. Twitter and Facebook have also begun to embrace images in their algorithms. This means that using high-quality images on those platforms is also essential. Wondering how corporate photos will set your social media profiles apart from the crowd? Here are just a few of the benefits of corporate photography for social media.
Create an Eye-Catching Feed
Social media is all about instant gratification. These platforms thrive with eye-catching content. In other words, social media is not the place to be posting your wordy business statements! Because images are essential for social media, it’s vital that you optimize your visual feed. Using high quality, professionally taken images will give you a leg up on your social media platforms. Plus, it will force people who come across your profile to take notice.
Use Your Corporate Photography for Social Media Ads
Social media posts are basically free (or very affordable) advertisements. Would you ever release an ad that featured grainy, poorly lit photos? No! Invest in a series of professional “action” corporate photos. Give your customers an idea of what it will be like to work with you and your team. This will help them relate to you.
Give Off a Stellar First Impression
More and more customers are discovering businesses on social media. This is wonderful — if your feed makes you look good! Ensure that your social media feed looks professional and trustworthy by using corporate photography. This way, when new customers come across your profile online, they’ll be encouraged to stick around and explore your business in more detail.
Looking for a professional corporate photographer? Discover Morton Visuals today!