Avoid DIY Video Production for Your Business

Morton Visuals Commercial Photography TipsAvoid DIY Video Production for Your Business
0 Comments

DIY video is a thing, but does it make good business sense? By now, business owners know they need to do some kind of video production in order to connect with customers. However, a big uncertainty remains: Do you choose a video production company or do it yourself?

In 2016, Google determined that 50% of consumers search for a video about a product before buying. Executives caught on, and now 86% of businesses use video as a marketing tool.

It is relatively simple to turn on your phone’s camera, record a video, and hit upload. That’s the definition of DIY video. However, if you want your business to stand out, you’ll want a professional videographer on your side.

DIY video as a selfie photo (by Steve Gale via Unsplash)

Here are some reasons to avoid DIY video:

It is not your area of expertise.

You are the expert when it comes to your business. Corporate photographers and videographers are experts when it comes to promoting your business. The best corporate videographers will have spent years studying details that make all the difference. These include lighting, angles, sound, and optimum video length.

Look for someone with a stunning portfolio and plenty of experience.

Video production takes time.

Corporate photography and videography are full-time jobs. Your focus should be on your business rather than on learning an entire new skillset. In addition to the time required to learn how to operate a camera and equipment, it also takes time to film and edit video. For example, it can take 1.5 days (working full-time) to properly edit a 3-minute video. Perhaps more if you want special effects.

Video equipment costs. A lot.

It takes a lot of equipment to produce a professional, high-quality commercial, testimonial, or training video. If you want to capture and hold the attention of consumers, you’ll need great lighting, excellent sound, a quality camera, and the latest editing software. You’ll also need to know how it all works!

It can cost at least $15,000 to purchase all of the equipment you need for professional video production.

professional video setup in studio creates far higher quality than DIY video
Professional video setup in a studio

These days, anyone can produce a DIY video of some kind. But your company deserves more than the basic, low-quality production that graces most of the internet. Avoid DIY video for your business’s production needs and trust the experts. And if you want customers to trust you as the expert in what you do, shouldn’t you do that very same thing?

Contact Morton Visuals to discuss your video production goals today! We are available in North Idaho, Dallas, and San Diego.

What are your thoughts?

pro makeup artist at work on a model to prepare for headshots 10 Tips To Prepare For Headshots Like a Pro
Everyone wants to look their best in their headshot. This article describes how to prepare
Jesse Castaneda - FAQ videos are short form videos to engage customers Why Less Is More: The Benefits of Using Short Form Videos to Engage Your Audience and Drive Sales
In today’s fast-paced world, capturing attention and keeping it is more challenging than ever before.
video interview in the studio 5 Benefits of Adding Business Video to Your Website in 2023
By adding business video to your website, you can quickly and easily engage customers in
Dallas Executive Headshots : Save Time and Money in 2023
One thing we've learned over the years is that executives are busy people, and their
Jesse Castaneda answers from Frequently Asked Questions from his State Farm Insurance customers FAQ Videos Benefit Your Business
FAQ videos, a short video version of a frequently-asked question and answer, are growing in
real estate photography - interior - master bathroom vanity Real Estate Photography in North Idaho
Although I'm not a real estate photographer, I did try my hand at some architectural
The Marriott Marquis San Diego Marina at twilight at Christmas Merry Christmas from Morton Visuals!
Coming from San Diego CA this year, we would like to wish all a very
conference headshots by Morton Visuals Conference Headshots – A Popular Event Trend in 2023
Conference headshots are an increasingly popular benefit for event attendees. Morton Visuals can provide a
Corporate lifestyle portrait 4 Signs That Your Website Images Are Stale
In the age of social media, when new images are posted on Instagram and Facebook
customer testimonial video by Morton Visuals Incorporate New Video in Your Marketing Plan – 3 Reasons It Will Benefit Your Business
In an article published by Business 2 Community, they explored why businesses don’t embrace new
corporate training class 3 Benefits of Video for New Hires into Your Onboarding Processes
Video has become a vital part of every company’s marketing strategy. However, corporate video doesn’t
%d bloggers like this: