Avoid DIY Video Production for Your Business

Morton Visuals TipsAvoid DIY Video Production for Your Business

DIY video is a thing, but does it make good business sense? By now, business owners know they need to do some kind of video production in order to connect with customers. However, a big uncertainty remains: Do you choose a video production company or do it yourself?

In 2016, Google determined that 50% of consumers search for a video about a product before buying. Executives caught on, and now 86% of businesses use video as a marketing tool.

It is relatively simple to turn on your phone’s camera, record a video, and hit upload. That’s the definition of DIY video. However, if you want your business to stand out, you’ll want a professional videographer on your side.

Selfie photo by Steve Gale via Unsplash

Here are some reasons to avoid DIY video:

It is not your area of expertise.

You are the expert when it comes to your business. Corporate photographers and videographers are experts when it comes to promoting your business. The best corporate videographers will have spent years studying details that make all the difference. These include lighting, angles, sound, and optimum video length.

Look for someone with a stunning portfolio and plenty of experience.

Video production takes time.

Corporate photography and videography are full-time jobs. Your focus should be on your business rather than on learning an entire new skillset. In addition to the time required to learn how to operate a camera and equipment, it also takes time to film and edit video. For example, it can take 1.5 days (working full-time) to properly edit a 3-minute video. Perhaps more if you want special effects.

Video equipment costs. A lot.

It takes a lot of equipment to produce a professional, high-quality commercial, testimonial, or training video. If you want to capture and hold the attention of consumers, you’ll need great lighting, excellent sound, a quality camera, and the latest editing software. You’ll also need to know how it all works!

It can cost at least $15,000 to purchase all of the equipment you need for professional video production.

professional video setup in studio creates far higher quality than DIY video
Professional video setup in a studio

These days, anyone can produce a DIY video of some kind. But your company deserves more than the basic, low-quality production that graces most of the internet. Avoid DIY video for your business’s production needs and trust the experts. And if you want customers to trust you as the expert in what you do, shouldn’t you do that very same thing?

Contact Morton Visuals to discuss your video production goals today! We are available in North Idaho, Dallas, and San Diego.

author avatar
William Morton

Leave a Reply

Your email address will not be published. Required fields are marked *

pro makeup artist at work on a model to prepare for headshots 10 Tips To Prepare For Headshots Like a Pro
Everyone wants to look their best in their headshot. This article describes how to prepare
conference headshots by Morton Visuals Event Photo Booths vs. Professional Headshot Stations – Which is Best?
In the age of social media and digital storytelling, visual content has become an integral
cover of customer testimonials video for Tax Cleanup in Dallas Texas How to Use Promotional Videos to Support Your Business
Promotional Videos for Business Different types of promotional videos play a crucial role in showcasing
Coronado Tasting Room promo video cover Boosting Sales and Engagement with Business Promo Video
Key Strategies for Business Video Success Are you looking for innovative ways to boost your
conference headshots set up to deliver professional headshots for conference attendees Photo Booths vs Headshot Stations – The Duel of Event Photography
When it comes to event photography, there’s no denying that both headshot stations and photo
Owner and Chef Harry Monds of Lula and Sadies restaurant in Durham NC Creating a New Restaurant Promo
Photography and Video to Advertise a New Restaurant A high school classmate recently opened a
behind the scenes of william morton visuals on a production set on location of a commercial photography shoot 10 Reasons to Hire a Professional Photographer
Following are the top 10 reasons you should hire a professional photographer, courtesy of the
conference headshots event headshot photography How to Offer Event Headshots at Your Event
In a previous article we mentioned how popular conference headshots have become. Now that events
Jesse Castaneda FAQ videos are short form videos to engage customers Short Form Videos : Engage Your Audience to Drive Sales
In today’s fast-paced world, capturing attention and keeping it is more challenging than ever before.
video interview in the studio 5 Benefits of Adding Business Video to Your Website
By adding business video to your website, you can quickly and easily engage customers in
executive headshots for the Sam Pack Auto Group in Dallas Dallas Executive Headshots : Save Time and Money in 2023
One thing we've learned over the years is that executives are busy people, and their