ASMP San Diego Pro Workshop Series

Business Photography | Morton Visuals TrainingASMP San Diego Pro Workshop Series
0 Comments

ASMP San Diego presented a Pro Workshop Series on Saturday August 22. The workshop consisted of three 2-hour segments concentrating on product photography, fashion lighting, and sports/action photography. Lon Atkinson hosted the event and demonstrated how he builds the lighting for a western gun and holster and then fine-tunes the image captured on the medium-format Sinar camera. Studio J owner William Morton demonstrated fashion lighting for different types of fabrics and wardrobe. William provided an exemplary demonstration of Murphy’s Laws in all their glory, as first one lighting power pack smoked and then a backup pack failed halfway through the segment. Added on top of two models canceling the day prior, two laptops not talking to either the projectors or the camera, and software failing to initialize, William certainly had his hands full as he worked around the multitude of problems to get working solutions.  Fortunately photo assistant Jesse Dhein helped tremendously. Eventually last-minute-volunteer models Heidi Lee and Stephanie June posed while William illustrated the key features of the dresses provided by stylist Susan Linnet Cox, who also demonstrated how she makes the wardrobe “fit” the model.  Makeup Artist Mary Erickson transformed the models’ to make them “camera ready.” The attendees commented that they appreciated seeing a shoot that didn’t go flawlessly, as the real-world scenario illustrated the importance of not only having a Plan B, but a Plan C, Plan D, and Plan E as a minimum. Perseverance pays off! Sports photographer Stan Liu finished off the workshop with a frank discussion of the sports photography industry, his stellar imagery, and a demonstration outside with a well-armed high-jumping model. All-in-all, it was an info-packed day for the attendees. A few candid images from William’s segment are included below, compliments of Wayne Richard, as well as a couple of William’s shots.

Model Heidi Lee

Model Heidi Lee

Reviewing the features to be highlighted

Reviewing the features to be highlighted

Adding lights to fine-tune

Adding lights to fine-tune

What are your thoughts?

business headshot of Brooke Duran on gray background Make a Stellar First Impression with a Professional Headshot
Most folks know how important headshots are in certain industries, like acting. Chris Pratt once
event photography captures interaction between a Microsoft conference panel and an audience member at the Los Angeles Convention Center 5 Ways to Use Corporate Event Photography
With COVID-19 cases dropping, events are once again becoming part of the norm. Corporate events
Selfie photo by Steve Gale via Unsplash Avoid DIY Video Production for Your Business
By now, business owners know they need to do some kind of video production in
testimonial video screen capture Video Customer Testimonials Can Increase Marketing ROI
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85%
video interview setup in the studio How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company, whether in North Idaho
confident pose works well for this business portrait of Susan Salka How Commercial Photography Benefits Corporate Marketing
Commercial photography is essential to marketing. Let’s take a brief look at some of the
on location video setup for online commercial What Kind Of Business Can Benefit From Video Production?
ALL businesses can benefit from video production. The number of digital video viewers is expected
corporate meeting lifestyle photography How Lifestyle Photography Highlights Your Brand’s Message And Values
In a world where consumers are inundated with visual content, lifestyle photography is a necessary
Social Media Marketing: Why Audiences Respond So Well to Video Marketing
Social media marketing has gone from a minor concern to a must have in the
lifestyle photography of a financial services meeting in a corporate boardroom Corporate Lifestyle Photoshoot for Social Media Marketing – Prepare for Success
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social
%d bloggers like this: