How To Achieve Brand Storytelling With Videos

Morton Visuals TipsHow To Achieve Brand Storytelling With Videos

We have already discussed how lifestyle photography can benefit a company, whether in North Idaho or elsewhere, by giving them the opportunity for brand storytelling. If photos have that kind of marketing power, just imagine how beneficial video can be when raising brand awareness.

While lifestyle photos allow consumers to get a feel for your business and the philosophy behind your company, video allows you to speak directly to them. This leaves little to no room for misinterpretation.

Top brands like Tesla and Nike have employed this technique. Video keeps people interested, informed, and emotionally involved in the future of the company.

The top three most effective brand storytelling videos are:

  1. Testimonials: Customers want to hear firsthand experiences from their peers.
  2. Tutorials: Teach customers how to perform a task. Incorporate a service or product that you offer and explain exactly how it can benefit them in their daily life.
  3. Demonstrations: If someone needs to know how to use a product, they’re most likely to search for an instructional video first.

If you’re still not convinced video is something you need as part of your marketing strategy, check out these statistics:

  • Consumers only retain about 10% of information when it’s presented via text vs. 95% when it’s in video format.
  • 86% of people who answered a Wyzowl survey would like to see more brand videos.
  • Users spend 88% more time on websites that contain video content.
  • 72% of Instagram users have bought a product after watching a video ad.

If done right, consumers will feel like a part of something important when you invest in brand storytelling through video. They will want to share your story. In fact, social media users are 2x more likely to share videos with friends and family than any other type of content. This holds true whether you are in Sandpoint, Coeur d’Alene or San Diego.

Contact Morton Visuals to discuss telling your brand story through video today!

What are your thoughts?

Dallas Executive Headshots
One thing we've learned over the years is that executives are busy people, and their
FAQ Videos Benefit Your Business
FAQ videos, a short video version of a frequently-asked question and answer, are growing in
real estate photography - interior - master bathroom vanity Architectural Photography
Although I'm not a real estate photographer, I did try my hand at some architectural
The Marriott Marquis San Diego Marina at twilight at Christmas Merry Christmas from Morton Visuals!
Coming from San Diego CA this year, we would like to wish all a very
conference headshots by Morton Visuals Conference Headshots – An Added Benefit
Conference headshots are an increasingly popular benefit for event attendees. Morton Visuals can provide a
Corporate lifestyle portrait 4 Signs That Your Website Images Are Stale
In the age of social media, when new images are posted on Instagram and Facebook
customer testimonial video by Morton Visuals 3 Reasons to Incorporate Video in Your Marketing Plan
Business 2 Community published an interesting article in which they examined why businesses refuse to
corporate training class 3 Benefits of Incorporating Video for New Hires into Your Onboarding Processes
Video has become a vital part of every company’s marketing strategy. However, corporate video doesn’t
on location video setup for online commercial Have a Promotion or Sale Coming Up? 3 Ways Video Marketing Can Make It a Success
If you need to promote a sale or special event for your business, #video #marketing
setup to record video Live Streaming Video Tips to Connect with Your Audience
Live streaming video offers a unique way to connect with an audience. It has been
%d bloggers like this: