Commercial Photographer William Morton

headshot of professional photographer William Morton
William Morton


Shooting professionally since 1991, William Morton has transitioned from consumer portrait photography to specializing in corporate communications. But make no doubt, he is still very much a people photographer. William excels in providing professional images in the B2B world. He loves highlighting professionals “doing what they do.” His specialties range from professional headshots to advertising photography for business marketing. Because of this Morton Visuals can create images that make you look your best and entice your potential customers. This allows us to produce social media content, which can keep your followers coming back. His Chamber of Commerce friends summarized his work field as “no weddings, no babies, just business.”

Morton Visuals recently added corporate video services to the available offerings! Take a look at some of our newest videos.

A long-time member of the American Society of Media Photographers, William has served on Boards of Directors in San Diego and Dallas for over 15 years. Since 2009 he has covered San Diego, Los Angeles and Dallas conference and convention photography (as well as numerous other cities nationwide). The events he has photographed have ranged from a few hundred up to 15,000 attendees. Ultimately his images are used extensively in recapping the event and in marketing the next year’s event. This is because he captures key moments, and that valuable interaction between attendees, sponsors and exhibitors. We have a listing of some of the many venues where we have worked.


We currently split our time, officially becoming “snowbirds.” So we are able to work in multiple market areas. In the summer months you’ll find us in north Idaho (near Sandpoint, Coeur d’Alene, and not too far from Spokane Washington). In the winter months we’ll be in San Diego. And we still travel back to Dallas regularly for projects!

See some of the recommendations received!

Check out some of the social media reviews from happy customers!

William Morton’s Background

Interested in the more boring details? Here’s a bullet list of some history.

  • NC native (Tarheel).
  • Drummer and yearbook photographer in Junior High and High School.
  • Attended East Carolina University.
  • Earned a Bachelors degree in IT and an MBA with a Project Management concentration.
  • Served in the US Navy on 3 different aircraft carriers (including Desert Shield and Desert Storm), and served Instructor Duty.
  • Opened his first portrait studio in 1991 after returning from the (first) Gulf War.
  • Met his better half Mary in his second studio. Yes, we’re “William & Mary,” like the college.