Are you looking to boost sales and increase engagement with your next promotion or sale? If so, video marketing is an effective strategy that you should consider. We’ve talked before about how video provides the opportunity to connect with your audience on an emotional level. This blog post will explore three ways you can use video to make your sale or promotion a success. From using video to create customer anticipation to leveraging customer testimonials, learn how you can use this powerful medium to reach more customers and increase sales.
What Is Video Marketing?
Video marketing is a great way to promote your upcoming sale or promotion. By creating engaging videos, you can reach a wider audience and build interest in your event.
In an article titled “Thinking vs. Feeling: The Psychology of Advertising,” the University of Southern California states that ads with emotional pull are 31% more likely to succeed. They use the examples of Dove’s “Real Beauty” campaign and Google’s “Friends Furever” campaign. Dove saw sales increase from $2.5 billion to $4 billion during the first ten years of the campaign. Google’s videos were the most shared of 2015.
How did they do it? Emotional connection through professional video. You can use the same strategy to get your promotion noticed. When 84% of consumers say that a video convinced them to try a product, it’s safe to say that video is essential.
Here are some ways that video marketing can help make your sale or promotion a success:
- Create a Teaser Video
A teaser video is a short, attention-grabbing clip that gives viewers a taste of what’s to come. Teaser videos are an excellent way to build excitement for your upcoming sale or promotion.
- Promote Your Event with Video
If you have an upcoming event, such as a sale or new product launch, promote it with video! A well-made promotional video can generate interest and get people excited about attending your event.
- Create How-To Videos Related to Your Sale or Promotion
If you’re having a sale on clothing, create a how-to video showing viewers how to style different outfits with the items on sale. Or if you’re launching a new product, create a video demonstrating how to use it. These types of videos are not only helpful for viewers, but they also show that you’re an expert in your field – which can help boost sales and interest in your event.
Benefits of Video Marketing for Sales and Promotions
Video marketing is a powerful tool for promoting sales and special promotions. When used effectively, video marketing can help you reach a wider audience, boost your online visibility, and increase your conversion rate. Here are some of the ways video marketing can help you promote your next sale or promotion:
- Reach a Wider Audience
With video, you have the potential to reach a global audience with your message. Whether you create a short commercial or an informative video about your product or service, you can share it across social media platforms and on your website to reach more people than ever before.
- Boost Your Online Visibility
When you post videos online, they have the potential to be seen by millions of people. This can help increase your brand’s visibility and awareness, which can lead to more sales and conversions.
- Increase Your Conversion Rate
Using video in your marketing efforts can also help increase your conversion rate. Studies have shown that including a video on a landing page can increase conversions by up to 80%. Additionally, using video in email marketing has been shown to boost click-through rates by up to 300%.
- Drive Traffic to Your Website
If you include a call-to-action in your videos, you can drive viewers back to your website where they can learn more about your product or service and take action such as making a purchase or signing up for your mailing list.
- Enhance Your SEO Efforts
Tips for Creating a Successful Video Marketing Campaign
- Plan your video marketing campaign around a central theme or message. This will help you stay on track and create a cohesive campaign that is more likely to be successful.
- Keep your videos short and sweet. Viewers have short attention spans, so make sure your videos are under 3 minutes in length.
- Use engaging visuals and graphics in your videos. This will help capture viewers’ attention and keep them engaged throughout the video.
- Use an engaging and captivating voiceover to guide viewers through your videos. This will help keep them interested and engaged in what you’re saying.
- Include a call to action at the end of your videos. This will encourage viewers to take action after watching your video, such as visiting your website or making a purchase.
How to Track and Measure Results from Video Marketing
Video marketing can be a great way to promote a sale or special event, but it’s important to track and measure the results of your campaign to ensure its success. Here are some tips on how to do just that:
- Set up analytics tracking for your video campaigns. This will allow you to see how many people are watching your videos, where they’re coming from, and what actions they’re taking after watching (such as clicking through to your website or making a purchase).
- Use unique landing pages and call-to-actions for your video campaigns. This will help you track which videos are driving the most traffic and conversions.
- Create a dedicated campaign hashtag and promote it across all of your channels. This will help you track social media engagement and reach.
- Ask customers who make a purchase after watching one of your videos to mention the video in their review or testimonial. This can be a great way to gauge the impact of your video marketing efforts.
Video marketing is an excellent way to showcase your upcoming promotion or sale and make it a success. With the right strategy in place, you can create videos that are engaging and informative while also highlighting the features of your offer. Try utilizing video content on social media, YouTube channels, or even on your website to get your message out there and reach potential customers. With these tips in mind, you’ll be set up for success with any promotional event supported by video marketing!
There are countless benefits to hiring a professional production team for your video marketing needs. Morton Visuals has the skills and experience to bring your vision to life. We specialize in corporate video, which means we fully understand how your advertisement will be used.
Let us help you make the most effective, shareable video content for your sale or promotion.
Contact Morton Visuals today!