10 Reasons to Hire a Professional Photographer

behind the scenes of william morton visuals on a production set on location of a commercial photography shoot

Following are the top 10 reasons you should hire a professional photographer, courtesy of the American Society of Media Photographers (ASMP). Our comments included in italics.

  1. Liability — Professionals carry liability insurance to cover any property damage during a photography shoot. (See Morton Visuals’ COI.)
  2. Releases — Professionals know when Model and Property Releases are required and what they should include.
  3. Equipment — Professionals have back-ups to get the job done even if there’s an equipment failure. (See some of Morton Visuals’ professional equipment.)
  4. Efficiency — Professionals work to ensure your client’s or your business incurs minimal disruption during the shoot.
  5. Paperwork — Professionals document the scope and cost of each job. (A thorough consultation or RFP helps!)
  6. Copyright — Professionals understand copyright law and how it impacts the use of the images.
  7. Licensing — Professionals know that images must be licensed to protect you and the work created.
  8. Customer Service — Professionals treat you and your clients with courtesy and respect.
  9. Budget — Professionals stay on budget and inform you immediately if a request will alter the price. (Starting with a budget target helps us structure the scope of the project.)
  10. Deadlines — Professionals meet deadlines. And, as we know, time is money!

© American Society of Media Photographers


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William Morton Owner
William Morton has been a professional photographer since 1991. Now focused on corporate photography, William travels the country providing commercial, corporate, and event photography services.

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