Following are the top 10 reasons you should hire a professional photographer, courtesy of the American Society of Media Photographers (ASMP). Our comments included in italics.
- Liability — Professionals carry liability insurance to cover any property damage during a photography shoot. (See Morton Visuals’ COI.)
- Releases — Professionals know when Model and Property Releases are required and what they should include.
- Equipment — Professionals have back-ups to get the job done even if there’s an equipment failure. (See some of Morton Visuals’ professional equipment.)
- Efficiency — Professionals work to ensure your client’s or your business incurs minimal disruption during the shoot.
- Paperwork — Professionals document the scope and cost of each job. (A thorough consultation or RFP helps!)
- Copyright — Professionals understand copyright law and how it impacts the use of the images.
- Licensing — Professionals know that images must be licensed to protect you and the work created.
- Customer Service — Professionals treat you and your clients with courtesy and respect.
- Budget — Professionals stay on budget and inform you immediately if a request will alter the price. (Starting with a budget target helps us structure the scope of the project.)
- Deadlines — Professionals meet deadlines. And, as we know, time is money!
© American Society of Media Photographers
